I’m Deaton Smith, CFP®, AIF®, ChFC®, WMCP® and I am the founder of Thayer Financial, a CERTIFIED FINANCIAL PLANNER™ professional, a West Point graduate, and an OEF Veteran.
I named Thayer Financial after the founding father of West Point (he’s a big deal there, and his legacy has had a lasting impact on my life) because I envision my company as something bigger than me. Firstly, it embodies the same values and principles of my time at West Point and in the Army: Duty, Honor, Integrity, and Loyalty. Secondly, these values are at the very core of everything I do and stand for.
Unfortunately, the existing business model is drowning in a sea of “trust me” salespeople riddled with major conflicts of interest. To illustrate, the complicated financial products that pay exorbitant commissions that are rarely, if ever, in the client’s best interest.
Consequently, that’s why I created my own firm. My values and beliefs did not line up with any major firms, and I knew that there had to be a better way to serve my clients.
In fact, creating a fee-only Registered Investment Adviser legally obligates my firm to work as a fiduciary 100% of the time… without exception.
In contrast, the only way I get paid is through a direct and transparent fee for my services. Thus, allowing me to work solely in my client’s best interest instead of selling products to figure out how I will be paid. Above all, working as a fee-only advisor provides transparency to the true cost of advice and the service they are receiving.
My wife, Kelly, a Clemson University graduate with a degree in Finance, joined me at Thayer Financial in January 2020. She brings a wealth of knowledge to the business after working for several large wealth management companies for seven years. Also, she spent the last five years running her family’s business in Hickory.
Her background has focused on creating operational efficiencies for startups and existing financial firms. After spending years learning how the “big box” firms approached financial management, for instance, by pushing proprietary products, selling expensive life insurance, and positioning higher commission investments, she is a huge advocate for the fee-only financial planning approach and trying to change the paradigm for how people receive their financial advice.
As the daughter of a small business owner, Kelly understands the complexities and challenges of running a small business. Kelly focuses on the business’s operational side and will continue developing and refining Thayer Financial’s client experience.
Alison is a proud graduate of the University of Georgia with a degree in Marketing Education. She spent five years in the classroom teaching high school Marketing, Personal Finance, and Entrepreneurship before transitioning into industry. With her focus on marketing, customer service, and client support, Alison has gained a broad knowledge base that accommodates the demands of a customer-centered role. As the wife of a local small business owner and mom of three, she also understands the unique challenges that are faced when managing finances on a business and personal level.
Alison’s role will be helping us strengthen and maintain our reputation for delivering top-notch service and support to our clients. We are thrilled about adding this position to the team; especially Alison’s depth of experience and enthusiasm for building and maintaining long-lasting client relationships.
Morally and legally obligated to fulfill our obligations
Holding oneself to a higher standard of conduct
Always choosing the harder right over the easier wrong
Loyalty to a client is the very essence of being a fiduciary