About Deaton and Thayer Financial

I’m Deaton Smith, CFP®, ChFC®, WMCP® and I am the founder of Thayer Financial, a CERTIFIED FINANCIAL PLANNER™ professional, a West Point graduate and OEF Veteran.

I named Thayer Financial after the founding father of West Point because I envision my company as something bigger than me. It embodies the same values and principles of my time at West Point and in the Army: Duty, Honor, Integrity, and Loyalty. These values are at the very core of everything I do and stand for. 

The existing business model is drowning in a sea of “trust me” salespeople all riddled with major conflicts of interest and complicated financial products that pay exorbitant commissions. This is why I created my own firm. My values and beliefs did not line up with any of these major firms and I knew that there had to be a better way to serve my clients. 

That’s why I launched a fee-only Registered Investment Adviser that is legally obligated to work as a fiduciary 100% of the time.

I don’t accept commissions, referral fees, kickbacks, free vacations, or marketing dollars from insurance companies or investment companies.

The only way I get paid is directly from my clients for the services that I provide, which allows me to work solely in my client’s best interest. It also allows my clients to weigh the true cost of the advice and service they are receiving.

R. Deaton Smith III | President & CCO

Thayer Financial’s Core Values

Morally and legally obligated to fulfill our obligations 

Holding oneself to a higher standard of conduct

Always choosing the harder right over the easier wrong

Loyalty to a client is the very essence of being a fiduciary

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439 4th Street SW
Hickory, NC 28602

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